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Certifications

Global Digital Marketing and Localization Certification


Description
Welcome to the Global Digital Marketing and Localization Certification program.

Please begin by reviewing the Course Syllabus carefully, and then begin working through the course modules - accessible below under "Content". We recommend you complete them in the order in which they are presented.

We also recommend you read all supplemental material provided - they are available under "Files", below the course modules.

Please note that lectures with 2 parts have a quiz only in part 2, but the content of both parts are covered in the quiz.

If you have questions concerning the course content or are having technical difficulties, please message GDMLC Staff (G. Staff in the the LMS messaging system), or email us at GDMLC@integtree.com

If you wish to pay via invoice, have questions, need assistance registering, or you need to purchase a course extension, please contact Jill Nellis at jill@localizationinstitute.com (extensions are $30 per 30 day extension).

Cancellation Policy: You may cancel your registration within 5 days of payment for an administrative fee of $200. After 5 days, no refunds will be issued.
Content
  • Welcome to the Program
  • Syllabus
  • Web Globalization Group - LinkedIn
  • Module 1 - Lecture 1 - Global Digital Media Environment
  • Module 1 - Lecture 2 - Global Digital Internationalization
  • Module 1 - Lecture 3 - Global Digital Expansion
  • Module 1 - Lecture 4 - Platform-Based Internationalization
  • Module 1 - Lecture 5 - Global Digital Marketing Segmentation
  • Module 1 - Lecture 6 - Global CRM Strategies
  • Module 2 - Lecture 1 - Global Digital Media Trends
  • Module 2 - Lecture 2 - Effectively Using Global Social Media
  • Module 2 - Lecture 3 - Global Social Media Usage and Localization
  • Module 2 - Lecture 4 - Global Social Media Usage Models Part 1
  • Module 2 - Lecture 5 - Global Social Media Usage Models Part 2
  • Module 2 - Lecture 6 - Content Marketing Ideas Part 1
  • Module 2 - Lecture 7 - Content Marketing Approaches Part 2
  • Module 3 - Lecture 1 - Global Search Engine Optimization Part 1
  • Module 3 - Lecture 2 - Global Search Engine Optimization Part 2
  • Module 3 - Lecture 3 - Enhancing Searchability of International Sites Part 1
  • Module 3 - Lecture 4 - Enhancing Searchability of International Sites Part 2
  • Module 3 - Lecture 5 - Paid Search Marketing - Measurement
  • Reminder: Please Read the Supplemental Resources
  • Module 4 - Lecture 1 - Standardizing or Localizing Digital Media
  • Module 4 - Lecture 2 - Culture and Global Digital Marketing
  • Module 4 - Lecture 3 - Culturally Customizing Digital Media Content
  • Module 4 - Lecture 4 - Dilemmas - Strategies for Localizing Digital Media
  • Module 4 - Lecture 5 - Writing Content for Global Digital Media
  • Module 5 - Lecture 1 - Making Branding Appealing in Every Country
  • Module 5 - Lecture 2 - Hyperlocalization Identifying Micro-Segments Worldwide
  • Module 5 - Lecture 3 - Hyperlocalization Based on Ethnic, Gender and Fluid Identities
  • Module 5 - Lecture 4 - Hyperlocalization Based on Personality and Collective Identities
  • Submit your Commentary or Case Study Topic For Approval
  • Module 6 - Lecture 1 - Localization Concepts and Foundations
  • Module 6 - Lecture 2 - Internationalization (I18n) Concepts and Foundations
  • Module 6 - Lecture 3 - Terminology Management - Translation Memory
  • Module 6 - Lecture 4 - Localization Workflow Management
  • Module 6 - Lecture 5 - Localization Projects and Automation
  • Final Paper Submission
  • Program Feedback Survey
  • Testimonial Query
  • Course Completion Checklist - Mandatory Final Step
Completion rules
  • All units must be completed
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